It is just a pickle…or is it?Posted: November 17, 2009
Periodically, I grab a sandwich for lunch at a place near where I work. It isn’t too near where I work. I think we’ve established that I work in an odd and unpleasant area of town.
When I order, the routine is pretty typical. I ask for what I’d like, they make it. As they wrap my sandwich, they always ask me the same question – “would you like a complimentary pickle?” The sentence may vary slightly, but the element of “complimentary pickle” always remains the same, no matter the employee. It is so weird.
Look, it is just a pickle spear. A garnish. It really isn’t going to change my life. It isn’t going to cost the restaurant a great deal. I wish they’d just toss it in the bag and save us all the conversation about it.
Still, the complimentary pickle concept is interesting. A concept that, I believe, could drive that shops revenue through the roof.
What is the likelihood of me returning to that place if I unwrap my complimentary pickle and hearing it say “Omawarisan, blue is definitely your color.” ? I’d say pretty darn good. What if you unwrapped your pickle and it said “I heard what you said earlier and I can’t imagine it being expressed any better than that.”
The complimentary pickle concept could be the wave of the future in the food service industry. Fortune cookies would be so yesterday. When a truly complimentary pickle becomes practical, I hope the industry as a whole will embrace the idea. Couldn’t we all use a lift, even if it smells of vinegar and dill?
Until that day comes, you are looking sharp today. Did you do something different with your hair?