Hey NFL, I’ve Got Suggestions.Posted: January 31, 2011
It is Super Bowl week. On Sunday, millions will watch the Packers and Steelers settle weeks of buildup when they play in Super Bowl XLV. Millions more will watch just for the ads. The NFL has built a great marketing machine.
Some might label it perfect.
Even the greatest can use improvement. So, if you’re paying attention in the National Football League offices, I’ve got some ideas to help you out. Some of these can be implemented for this week’s game, but you’re going to have to get moving.
Ditch The Roman Numerals
Very few of us have been given any instruction in Roman numerals since the third grade. They don’t mean anything to us. They don’t add anything to the game.
Actually, I know you’re doing it to get the growing Roman Centurion market. Perhaps you should have the games broadcast in Latin. A friend suggested to me that the scoreboard be modified to the score is in Roman numerals. I like that idea. I think you should go one step further, a digital Roman numeral clock to keep the game time.
Or you could just drop the pretentious use of Roman Numerals.
Celebrity Sightings In The Stands
The average person knows they will never attend a Super Bowl game. We’ve all adjusted to that fact and continue to love the game despite that knowledge. It doesn’t help us to maintain that goodwill to have to see and hear from the people you choose to let attend the game.
We all know you’re going to let in Justin Bieber this year. He is the flavor of the year, his presence is inevitable. I am telling you NFL, if your broadcast partner chooses to show him and go get his opinion on the game it will infuriate people and damage the goodwill you’ve built.
There are tons of us who’d love to be at the game. Don’t rub salt in the wound by showing us that our seats are taken up by some piece of fluff.
You’re in a tough spot here. You’ll never pick a band for halftime entertainment that will make everyone happy.
A few years ago, I was very happy when I heard that Bruce Springsteen was performing at the game. Others were not as thrilled. This year I am in the unhappy group. I’ve no interest in seeing the Black Eyed Peas. I will be going out to pick up pizza while they are on.
You still have an opportunity to make everyone happy here. The solution is simple. Make halftime an hour long. Why? I’ll tell you why.
Making halftime one hour long gives you one full hour of the undivided attention of the demographic of the band you choose. You can sell advertising to companies who will know they’re selling to the precise population they seek. Additionally, you’ll give those of us without interest in seeing the half time show the ability to get our pizza and be back on our couches in time for the second half of the game.
It isn’t too late to get this done for the game on Sunday. It shouldn’t take The Black Eyed Peas that long to learn to lip sync a few more songs.
Hey, NFL – call me. I can make you successful.