Questions Raised By Pharmaceutical Ads On TelevisionPosted: August 13, 2012
Advertising for prescription medications is inescapable on television here in the U.S.. It seems that there is a pill to help a body do (or stop doing) just about anything you can think of. I suppose that implies that there is a drug to help a person think up new medications to help other people do things…or not.
I wonder if there is a drug that helps pharmaceutical companies come up with side effects and medication names. Whenever I watch pharmaceutical ads I see and hear of things I did not know were problems that needed addressing.
COPD seems to be a disease that takes away the ability to do things like blow pinwheels, inflate balloons, puff dandelion seeds off their stems and blow out candles on a birthday cake. According to the commercials, COPD affects only persons who have grandchildren. It also makes those affected want to do things like blow pinwheels.
Breathing is a good thing, even for people who won’t let their grandchildren blow out their own birthday candles. Fortunately, there are medications that restore the ability to breathe that COPD takes away.
Ads for this medication refer to them containing a bronco dilator. According to Wikipedia (the decider of all things), dilation “refers to an enlargement or expansion in bulk or extent.” A bronco is a horse. So somehow, COPD medication makes the patient’s horse larger.
How does having a big horse help someone breathe better? What if someone has COPD, but does not own a horse? Perhaps they can never be healed unless their doctor remembers to write them a prescription for a small horse that will dilate during treatment.
A Much Less Appealing Problem
What could be less appealing than helping people steal the pleasure of birthday candles from their grandchildren? Pharmaceutical ads answer that for us. The ads instruct us to tell our physicians if we “have trouble passing urine”.
What a disgusting issue. I consider myself a pretty open minded guy, but I am not going to be shy about telling you that people who have this problem are disturbed. They should tell their physicians they have this problem and they should hang their heads when they do it.
I have not often encountered the waste of others. When I have, I’ve had no problem going right past it. Even my closest friends could not influence me to linger in its presence. In fact, if any of my close friends have trouble passing urine, I urge you to call me now. I will stand behind you as you get treatment.
Please understand that my offer to stand behind you as you get treatment is not literal. I am offering to support you in your recovery. What goes on between you and your doctor is a private matter, no matter how repulsive I find you and your problem.
But I digress. I’ll get off my high horse* so I can wrap this up.
Pharmaceutical commercials don’t seem do much for…
Alright, look, I don’t have a point to make. I can’t wrap this up. I just needed to write about things that sound funny to me. Thanks for sticking with me this far. Have you seen the commercial for that medicine that helps people write good endings?
* I’m not using “high horse” to refer to my judgmental position on some issues. My horse is always stoned. He is one burned out bronco.