Profiting From The ALS Ice Bucket ChallengePosted: August 16, 2014
The ALS Ice Bucket Challenge. Foolishness for a good reason. But behind the scenes, a some folks are laughing all the way to bank.
The ALS Ice Bucket Challenge is sweeping the internet and bringing in a ton of cash to help eradicate that disease. Amyotrophic lateral sclerosis (ALS) is a degenerative and fatal nerve disease that is better known as Lou Gehrig’s disease.
The challenge, involving people choosing to dump a bucket of ice water over their heads or donate some cash to support ALS research, has nearly quadrupled donations to the ALS Association. It is hard to argue with the good that the challenge is doing in both raising awareness of the condition and backing research toward a cure.
But ALS charities and sufferers are not the only beneficiaries of this silliness. Some are riding the gravy train of this trend all the way to the bank. I tapped my vast Nudge/Wink Report expense account and went after one of these nouveau riche millionaires to get the full story.
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