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Let’s Do Fireball Shots! Bad Idea.

Fireball.

Its name brings a smile to the faces bar owners who see their profits rising when they hear one of their unsuspecting patrons say “let’s do some Fireball!”. Why do I say unsuspecting patrons? Because as they’ve driven Fireball Cinnamon Whiskey from being a relatively unknown product to one of the top-ten liquors in the US market, few have taken note of Fireball’s dark secret.

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