So today brings the news that Budweiser beer will re-brand itself for the summer. Until the 2016 Presidential Election (also re-branded as “The Tournament Of The Lesser Of Two Evils”) the marketing folks behind that beer would like you to call Budweiser “America”.
Good idea, right? Nah.
Look we all have our product preferences. Some people enjoy Budweiser, errr, America beer. Others don’t. We can debate the merits of this particular brand as a beverage, but in the end, if you prefer that, it is what you will drink. But is renaming it after a continent and “The United States Of” that continent a good idea? I have my concerns.
One of the great joys of retiring at my age is that my wife and I can travel. We go on a lot of adventures, enough that the shuttle bus drivers at the airport greet us by name.
Last year on one of our trips, I saw the Pacific Ocean for the first time. At the end of this week, we’ll see it again, and then fly over a lot of it to Hawaii. There are a lot of things we’re looking forward to from our two week journey way out west – volcanoes…a canoe trip to see whales…learning new Hawaiian words with far too many vowels in them…and finding out what the hell poi is. These adventures will pale in comparison to the very first thing that we’ll do on our trip.
We arranged our trip to allow for two days in Los Angeles before we head out to Maui. While we are there, we are taking a day trip to Ventura. I am looking forward to being on the Ventura Highway.
Yes, the Ventura Highway. The road in the song by the same name, recorded by the band America back in 1972. I know from that song that “the free wind will blow through my hair”, or what’s left of it, while I’m there. Also, on Ventura Highway, “the days are longer and the nights are stronger than moonshine”. Moonshine is strong stuff. Read the rest of this entry »