So today brings the news that Budweiser beer will re-brand itself for the summer. Until the 2016 Presidential Election (also re-branded as “The Tournament Of The Lesser Of Two Evils”) the marketing folks behind that beer would like you to call Budweiser “America”.
Good idea, right? Nah.
Look we all have our product preferences. Some people enjoy Budweiser, errr, America beer. Others don’t. We can debate the merits of this particular brand as a beverage, but in the end, if you prefer that, it is what you will drink. But is renaming it after a continent and “The United States Of” that continent a good idea? I have my concerns.