Taco Bell DenisePosted: January 6, 2010
Let’s face it, advertising is all about doing whatever it takes to get in our pockets. I understand that. I allow for it when I see it and don’t take offense, within reason. Then Taco Bell unveiled the Denise commercial.
Talking dogs I can accept. Perhaps there was some genetic switch flipped that allowed that Chihuahua to speak.
Acting as if there are Taco Bell employees who are both personable and as attractive as the two young women in this ad is completely ridiculous. Placing them both in the same ad, as if they are the standard people we can expect in a Taco Bell restaurant, is an insult to our intelligence. Chihuahuas will not only talk, but they will produce epic poems that are volumes in length in perfect calligraphy before Taco Bell hires and retains two good-looking and friendly employees at the same outlet.
Let’s assume the man in this commercial really was stupid enough to believe that he’d forged so strong a bond with a Taco Bell employee during their two-minute encounter the previous day, that she’d chosen to cut him some sort of special deal. Here is how I believe the scenario presented in the commercial would have actually looked and gone.
Man: Is Denise working?
Cashier (who sports a neck tattoo and long fake nails) : No, she ain’t. She’s tryin’ for her GED again. What can I get you?
Man: I’m just more comfortable ordering with Denise.
Cashier: Well I guess you ain’t eatin’, are you?
Denise (off camera): Well at least clean up the trailer if you aren’t going to get a job, you jerk. (Door slams)
Cashier: Hey Denise, did you pass?
Denise (now visible as she punches in. Her knuckles are tattooed with the words love and hate. She’s got a big gold tooth. There is nothing appealing about her) : No, I didn’t. Thanks for bringing it up. I’m going on break.
Cashier : Could you at least take this guy’s order?
Denise (walking toward the back, in a mocking tone) : Could you at least take this guy’s order? Yeah, right.
Taco Bell, look, you have to understand. Some things can be faked. Some can’t. We all know Denise and her friend would never, ever be behind one of your counters.
You’ve crossed a line. Get back on the right side of it and we’ll all forget this foolish choice of yours ever happened.